Our Story

Wags & Wellies was born in December 2022, when I (Emma) decided to follow my lifelong dream of working with dogs in the great outdoors. After 30 years of running my own businesses in the hospitality industry, I reached burnout and knew it was time for a fresh start. Retraining to work with dogs was the best decision I’ve ever made – I haven’t looked back since, and I now love every moment of this new chapter.

In 2024, my best friend Joe joined me full time, and together we’ve built Wags & Wellies into a thriving, heart-led business. Between us, we have many years of experience caring for our own dogs as well as family pets, and we’ve invested in specialist training, including canine first aid and professional “train the trainer” certification with a top canine expert here in South Wales.

Every walk is an adventure – never the same as the last. We’re lucky to be surrounded by stunning woodlands, mountain trails, and coastal paths, so our Wagstars enjoy variety, enrichment, and plenty of fun in safe, natural spaces.

Over time, we’ve grown a wonderful community of dogs and their humans – our Wags Family. We’re so grateful for the trust our clients place in us to care for their beloved pets, whether it’s on daily walks or staying in their homes while their families are away. For us, this isn’t just a business – it’s a way of life built on love, trust, and a shared passion for dogs.

Two women and a Dalmatian dog at the beach with cloudy sky.
Black background with purple cursive text reading 'Emma'
The word 'Joe' written in purple script font below a simple black and white outline of a person's head and shoulders.
A cartoon illustration of a purple dachshund wearing a medical cast on its back.

Professional care, with love at the heart of everything we do.

Two women walking with three dogs on a nature trail under cloudy skies, surrounded by trees and open fields.
Woman in a purple jacket and brown boots walking a large white fluffy dog on a leash on a paved path next to leafless trees and bushes
A woman with four dogs sitting on a grassy hill near the coast, with a foggy landscape and blue sky in the background.
A woman sitting in a field of purple wildflowers with four dogs, including a Dalmatian in the foreground, and other small and medium-sized dogs surrounding her.
A woman in black athletic clothing and a gray cap standing on a paved path next to a sitting Labrador retriever dog, with a green crocodile-shaped bench and a waterfront with inflatable water attractions and a city skyline in the background.
Two women celebrating on a mountain with their dogs, under a clear blue sky, with snow-covered landscape in the background.